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”Creating a safe, open, and moddable storage system for people.”

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Slate Brand Identity

Slate Brand Identity

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”Creating a safe, open, and moddable storage system for people.”

”Creating a safe, open, and moddable storage system for people.”

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1. a fine-grained gray, green, or bluish metamorphic rock easily split into smooth, flat pieces. 2. a flat piece of slate used for writing on, typically framed in wood, formerly used in schools. a small portable touch-screen computer; a tablet. 3. cover (something, especially a roof) with slates.

1. a fine-grained gray, green, or bluish metamorphic rock easily split into smooth, flat pieces. 2. a flat piece of slate used for writing on, typically framed in wood, formerly used in schools. a small portable touch-screen computer; a tablet. 3. cover (something, especially a roof) with slates.

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intro Positioning Empathy Map The geometry of Beauty Visual Direction colours The Syntax of Form The Logo Design Typography Applications course and substance outro

intro Positioning Empathy Map The geometry of Beauty Visual Direction colours The Syntax of Form The Logo Design Typography Applications course and substance outro

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Innovation is at the heart of every idea worth pursuing. Most fall within the realm of incremental, few are disruptive, and the rarest of the rare are transformational. Slate stands with the rarest of the rare, with the potential to change how information is gathered and shared. A powerfully focused branding strategy delivered through superior design provides the competitive advantage that is essential in assuring Slate reaches its full potential. This branding will fortify Slate’s foundation throughout this phase of its evolution, by creating an everlasting image that will stand the test of time.

Innovation is at the heart of every idea worth pursuing. Most fall within the realm of incremental, few are disruptive, and the rarest of the rare are transformational. Slate stands with the rarest of the rare, with the potential to change how information is gathered and shared. A powerfully focused branding strategy delivered through superior design provides the competitive advantage that is essential in assuring Slate reaches its full potential. This branding will fortify Slate’s foundation throughout this phase of its evolution, by creating an everlasting image that will stand the test of time.

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Positioned to reach individuals far beyond those with intimate knowledge of Filecoin, Slate is for all who crave a simple, elegant, and transparent product experience. We believe your mark should not only be the canvas for your brand and Slate’s vision, but aspire to be: - Open - Secure - Honest - Unbound - Transparent - Accountable - Resolute

Positioned to reach individuals far beyond those with intimate knowledge of Filecoin, Slate is for all who crave a simple, elegant, and transparent product experience. We believe your mark should not only be the canvas for your brand and Slate’s vision, but aspire to be: - Open - Secure - Honest - Unbound - Transparent - Accountable - Resolute

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In a world awash with MVPs, our customer looks at the internet through a lense of romanticism. They believe that software can be beautiful, adventurous, and full of possibilities. They’ve seen existing solutions shift to become bloated utilities — aspiring to feel closer to the products they use each day. As customers, they'll spread the mission amongst their peers, advocate for the team, and wait eagerly for new updates.

In a world awash with MVPs, our customer looks at the internet through a lense of romanticism. They believe that software can be beautiful, adventurous, and full of possibilities. They’ve seen existing solutions shift to become bloated utilities — aspiring to feel closer to the products they use each day. As customers, they'll spread the mission amongst their peers, advocate for the team, and wait eagerly for new updates.

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Natural beauty it seems, is not a random thing. Observed in nature, it seems to show a repeated pattern that has symmetry. Most philosophers call this the devine proportion. The shapes and patterns in nature are founded in efficiency. The elegance in their simplicity are far from simplistic. Every line, curve and color is purposefully there without any waste. Technology is a human endeavour inspired from nature, striving to emulate its wonder by constant interation while carried on the backs of a few visionaries and giants.

Natural beauty it seems, is not a random thing. Observed in nature, it seems to show a repeated pattern that has symmetry. Most philosophers call this the devine proportion. The shapes and patterns in nature are founded in efficiency. The elegance in their simplicity are far from simplistic. Every line, curve and color is purposefully there without any waste. Technology is a human endeavour inspired from nature, striving to emulate its wonder by constant interation while carried on the backs of a few visionaries and giants.

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From bees' honeycombs to the Giant's Causeway, hexagonal patterns are prevalent in nature due to their efficiency. In a hexagonal grid each line is as short as it can possibly be if a large area is to be filled with the fewest hexagons. This means that honeycombs require less wax to construct and gain much strength under compression. We start from the notion that the equilateral hexagon is a sort of central shape of the universe, at least in the two-dimensional geometry. It is the ultimate compromise between circularity and polygonality, or unity between angle and curve. The hexagon is, after all, the solution to the tiling problem, covering area better than any other shape, and the best shape for providing torque.

From bees' honeycombs to the Giant's Causeway, hexagonal patterns are prevalent in nature due to their efficiency. In a hexagonal grid each line is as short as it can possibly be if a large area is to be filled with the fewest hexagons. This means that honeycombs require less wax to construct and gain much strength under compression. We start from the notion that the equilateral hexagon is a sort of central shape of the universe, at least in the two-dimensional geometry. It is the ultimate compromise between circularity and polygonality, or unity between angle and curve. The hexagon is, after all, the solution to the tiling problem, covering area better than any other shape, and the best shape for providing torque.

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”Slate is the gateway to Filecoin — an open, transparent network.”

”Slate is the gateway to Filecoin — an open, transparent network.”

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You have a vision for your brand and company. One that is bold, serving a purpose to transform the status quo. The essence of our design is to create focused movement towards achieving your mission. It is infused with the sense of innovation, determination and ardour we have felt emanating from your team, to manifest itself in a singular visual piece.

You have a vision for your brand and company. One that is bold, serving a purpose to transform the status quo. The essence of our design is to create focused movement towards achieving your mission. It is infused with the sense of innovation, determination and ardour we have felt emanating from your team, to manifest itself in a singular visual piece.

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Object elevation

Object elevation

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Rounded corners

Rounded corners

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The power of shapes

The power of shapes

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Listed items

Listed items

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Frosted modals

Frosted modals

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A brand's origin story is incredibly important to construct. It’s a window into the past serving to tell a story to customers, helping them understand where everything came from. It serves to ground a concept, determine a direction and inspire evolution. Creativity is experience, Slate is past and future, nature and technology. Slate is form and function.

A brand's origin story is incredibly important to construct. It’s a window into the past serving to tell a story to customers, helping them understand where everything came from. It serves to ground a concept, determine a direction and inspire evolution. Creativity is experience, Slate is past and future, nature and technology. Slate is form and function.

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The Hexagon. A hexagon is the shape that best fills a plane with equal size units and leaves no wasted space. Hexagonal packing also minimizes the perimeter for a given area because of its 120-degree angles. With this structure, the pull of surface tension in each direction is most mechanically stable. Coxeter states that every zonogon can be dissected into m(m-1)/2 parallelograms. In particular, this is true for regular polygons with evenly many sides, in which case the parallelograms are all rhombi. This decomposition of a regular hexagon is based on a Petrie polygon projection of a cube, with 3 of 6 square faces. Other parallelogons and projective directions of the cube are dissected within rectangular cuboids.

The Hexagon. A hexagon is the shape that best fills a plane with equal size units and leaves no wasted space. Hexagonal packing also minimizes the perimeter for a given area because of its 120-degree angles. With this structure, the pull of surface tension in each direction is most mechanically stable. Coxeter states that every zonogon can be dissected into m(m-1)/2 parallelograms. In particular, this is true for regular polygons with evenly many sides, in which case the parallelograms are all rhombi. This decomposition of a regular hexagon is based on a Petrie polygon projection of a cube, with 3 of 6 square faces. Other parallelogons and projective directions of the cube are dissected within rectangular cuboids.

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Tessellation and Slates. The process or art of tessellating a surface, or the state of being tessellated. An arrangement of shapes closely fitted together, especially of polygons in a repeated pattern without gaps or overlapping. Hexadecimals. Hexadecimal numerals are widely used by computer system designers and programmers, as they provide a human-friendly representation of binary-coded values. This is a great opportunity for a brand system. Hidden messages could be placed within products and collaterals such as physical items. For example, Slate spells 53 6c 61 74 65 in hexadecimal.

Tessellation and Slates. The process or art of tessellating a surface, or the state of being tessellated. An arrangement of shapes closely fitted together, especially of polygons in a repeated pattern without gaps or overlapping. Hexadecimals. Hexadecimal numerals are widely used by computer system designers and programmers, as they provide a human-friendly representation of binary-coded values. This is a great opportunity for a brand system. Hidden messages could be placed within products and collaterals such as physical items. For example, Slate spells 53 6c 61 74 65 in hexadecimal.

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The journey to a logo capturing the identity of a brand doesn’t start with a sketch, but with a question: who is Slate? The most important aspect is to understand the figurative elements before a single line is drawn. This ensures the brand’s identity stays relevant over the years. We take our time speaking with the members of the team, meticulously piecing together all the elements, laying the foundation to begin turning thoughts into art. When pen hits paper, the hand is guided by the weight of all the interactions that preceded it, revealing a logo and logotype that is hand crafted with empathy and love.

The journey to a logo capturing the identity of a brand doesn’t start with a sketch, but with a question: who is Slate? The most important aspect is to understand the figurative elements before a single line is drawn. This ensures the brand’s identity stays relevant over the years. We take our time speaking with the members of the team, meticulously piecing together all the elements, laying the foundation to begin turning thoughts into art. When pen hits paper, the hand is guided by the weight of all the interactions that preceded it, revealing a logo and logotype that is hand crafted with empathy and love.

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We distilled all our learnings into four emblematic elements that serve as the basis for the logo, combining to make the mark as gounded as possible. A chain for the underlying technology and connection, a hive symbolzing the strength and unity of the community, a shield serving as fortification and security, and an S as the dominant letter of Slate.

We distilled all our learnings into four emblematic elements that serve as the basis for the logo, combining to make the mark as gounded as possible. A chain for the underlying technology and connection, a hive symbolzing the strength and unity of the community, a shield serving as fortification and security, and an S as the dominant letter of Slate.

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The interweaving nature of the chain has been incorporated in such a way to create a sense of connectivity and fluidity of movement, while having a firm stance echoing the boldness of the shield that makes up the overall hexagonal structure.

The interweaving nature of the chain has been incorporated in such a way to create a sense of connectivity and fluidity of movement, while having a firm stance echoing the boldness of the shield that makes up the overall hexagonal structure.

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The “S” being the most dominant letter in Slate, we made sure it is omnipresent without feeling obvious. It serves as the fingerprint of the brand identity, and can be seen all throughout the hexagon, flowing naturally throughout the shape.

The “S” being the most dominant letter in Slate, we made sure it is omnipresent without feeling obvious. It serves as the fingerprint of the brand identity, and can be seen all throughout the hexagon, flowing naturally throughout the shape.

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